The Science of Persuasion: What is it? We have the power to capture the public, influence the undecided, and motivate purchases. There’s no magic involved, but actually scientific knowledge. The science of persuasion or Science of Influence comes from social psychology. Books and Influence: Influence: The Psychology of Persuasion by Robert Cialdini shows...
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Business leaders want to buy from people they trust. Sell a few bad deals, and an unsavory reputation will begin to precede you. To become a “Trusted Fund Manager” — as so many thought leaders advocate — a fund manager must first gain their...
For emerging managers, the use of Placement Agents to start a capital raise of a fund represents the most significant point for getting off the ground (and early on, scaling a firm). This issue has prevented many aspiring Emerging Managers from starting their firms!...
Will Dry Powder chase deals or will it remain on the sidelines? Both scenarios create problems The private equity industry has a problem. A big one. Dry powder, or uninvested cash, at private equity firms, totaled $1.45 trillion at the end of 2019. That figure...
For RIA Firms, the transfer of wealth from baby boomers to their children over the next two decades is a bit like climate change: The consequences may eventually be huge, but it’s easy to ignore the issue in the short-term. The youngest boomers are now...
Over the next quarter century, some $70 trillion in assets is expected to pass from one generation to the next—the largest wealth transfer in U.S. history. It’s an event spurring a new wave of innovation at independent RIA firms. Today’s RIA firms offer robust...