"Best Capital Raising Firm"
A Niche Firm
The basic role of a Capital Raising firm is obvious to raise capital for the funds they represent as quickly as possible. How the role is executed varies greatly from agent to agent. In addition, the fundraising market is changing as private equity becomes a more established asset class and as it comes under stress in the current economic environment.
All Capital Raising firms introduce fund managers to some type of institutional investors. Some people believe that the sole function of a Placement Agent is to be a glorified Rolodex of investors. The least sophisticated agents, with minimal market knowledge and weak contacts are probably just that. The best firms have vast distribution channels with institutional investors as well as different sectors and allocations they cover. Fund managers hire Placement Agents to make the fundraising process more efficient.
REO Capital has a vast unique Rolodex, we also act as a travel agent. Private Equity fund sales are not driven simply by receiving a Private Placement Memorandum. Most institutional investors want to meet in person with the senior managers of the General Partners in their offices. Given the importance of these meetings, fundraising results in extensive travel to locations of the beaten path such as Bismarck, or Boston, Chicago, Detroit or St Louis.